Starbucks a Little Too Expensive with this New Economy?

Um, well, not exactly. You see, even though the coffee giant has experienced some stalling in their growth over the past year, and their stock has taken quite a beating, they must not be too expensive, what with the long line I just saw there yesterday while visiting a Bombay store that was going out of business. I’ll admit, I’m a bit too cheap to cough up five bucks for my favorite Starbucks drink, the white chocolate mocha and the peppermint mocha, all that often, but when I’m in the mood for a foofoo coffee drink, the undeniable champ that is also accessible and close is usually Starbucks.

And that’s not to say that they’re the best coffee out there. In fact, I believe that the disappearing Arabica franchise actually has superior coffee to Starbucks, it’s just that Starbucks markets theirs much more efficiently and widely.

With all the credit crises and people holding back on putting things even on their best credit cards with low, fixed apr’s, it’s not exactly a dream environment for any retail business to survive and thrive for too long in an economy like this where consumers are afraid to spend. Starbucks also does have their credit cards for their coffees that are reloadable though, and the newly reappointed CEO Schulz back at the helm, says that they are thinking about rewarding their loyal customers a little better than they are now.

I wouldn’t put too much stock in people saying Starbucks is on its way down though. With an accomplished CEO back at the helm, Starbucks is most likely just facing a little bump in the road, and customers will still gladly pay five bucks for a cup of foo foo joe in my opinion.