Starbucks Card Enjoys Popularity
The mega coffee giant that is probably one of the biggest success stories in the past decade in the area of fast food/retail, has found a huge hit with it’s loyalty Starbucks card. What the Starbucks card is essentially is a prepaid credit card that can be used exclusively at Starbucks for your everyday cup of joe, and it can be recharged.
People love using it because they get points toward money off coffees of free coffees if they accumulate enough. The big draw to this is that many people get coffee every day, and they figure since they’re buying it anyways, they might as well be using a prepaid card and getting some sort of perk for using it all the time.
It is so successful that the card reportedly account for about 12% of their total business her in North America! That is absolutely crazy, and a huge marketing victory for the Starbucks chain!
